Last weekend I had the pleasure of taking part in the BAFTA Guru Labs, a scheme run by BAFTA for new entrants to the media industries: TV, Games and Film. As well as granting us free access to the talks, lectures and workshops at BAFTA HQ in Piccadilly, they also organised networking and advice sessions for us with industry experts. It’s only the second year that they’ve run this scheme, but so far it’s been a roaring success – and I certainly got a lot out of it!
On the first evening we had a networking party, which was a great opportunity to make a few new friends. The attendees were mostly new industry entrants, like me, so it took the pressure off having to impress any potential employers! That happened first thing the next day – but the new friends I had made on the Friday night made the intimidating prospect of a 15 minute one-to-one session with a top Production Exec slightly less scary! As all the participants were in the same boat, at roughly the same industry level, it created a lovely supportive atmosphere for the whole event.
One of the highlights of the afternoon sessions was our Round Table discussions with top execs from the TV industry. Groups of about six of us got together and were able to talk and ask questions about our experiences working in TV, what we should be doing to progress and what to look out for. I was very encouraged by how friendly and supportive everyone was – TV can be a difficult, cut-throat, competitive industry, but there’s a sense of solidarity that comes from being aware that it’s like that for everyone!
By far the most useful piece of advice that I got from the weekend was this: as a freelancer, you need to treat yourself like a business. And like a business, that means you need to:
- Go to events to promote yourself
- Build your brand: create a consistent message and image across your social media platforms and your CV
- Train yourself
- Be strategic about building your reputation: this means building up your CV by taking jobs that form you into what you ultimately want to be
This is a great way of thinking about life in a freelance industry. YOU are the product – you want to tell your employers that they need YOUR skills, and no one else’s. But unlike a business, with separate departments to look after marketing, finances, strategy, training and research, you have to do all that yourself. No one said working in telly was easy!