Having spent just over a year working on Channel 5 projects, 2018-19 is set to be the year of the American projects! I can now count PBS, Science Channel and History Channel in my credits.
So what’s the difference between producing programmes for the UK and producing them for the US? Not much in terms of the basic production process, but the big differences can be felt in the time zones and in the target audience.
The time zones are the trickier ones to deal with. I was working on a large-scale documentary series for the Science Channel, and we had several shoots going on simultaneously in the US across different time zones. It meant that the mornings were quiet, and were usually the times when we’d have our production team meetings, but as soon as the East Coast woke up, right up to when the West Coast woke up at the end of the day, our schedules became rather busy! It resulted in quite a few late nights in the office making calls to LA, and at the end of the project I suggested that we trial a change of working hours to match our contributors – which was well received.
As for the target audience – this changes with every programme and every channel. It is often helpful to put a name and a face to the target audience, such as ITV’s Auntie Beryl! Then as we read each script, watch each edit or interview each contributor, we can keep asking ourselves if our target audience character will like/understand/be engaged by the content that we are creating.
If you are about to start on a US project, my advice to you would be to find out how much production will happen in the US, and also find out from your series producer what the target audience is like. That way, you will be able to offer better editorial feedback on target audience relevance – and you’ll be able to plan for the possibility of work eating into your evenings if filming is taking place in the US!
In the meantime, I’m looking forward to learning more about the vast and fascinating American market.